Juicy Lucy is built for women who live life in motion

Juicy Lucy is built for women who live life in motion — and want to look effortlessly stylish while doing it. We design fashion-forward activewear that flatters, performs, and adapts to your day — whether you’re breaking a sweat or breaking it down on the dance floor.

Our Signature Style

Meet Nite Flex

Our signature Nite Flex style blends high-performance activewear with street-smart fashion. Think sculpting fits, luxe fabrics, and elevated design details that move from the gym floor to dinner out — without missing a beat. Whether it’s a morning walk or late-night cocktails, Nite Flex keeps you comfortable and confidently styled.

From Workout to Waves

But Juicy Lucy doesn’t stop at land-based looks. Our leisurewear and beachwear collections bring the same bold energy to your sun-drenched days. From sleek one-pieces and standout bikinis to breezy beach cover-ups, everything is designed to celebrate your curves and boost your confidence. Whether you’re poolside or seaside, we’ve got your swim game covered.