About
Juicy Lucy is built for women who live life in motion — and want to look effortlessly stylish while doing it. We design fashion-forward activewear that flatters, performs, and adapts to your day — whether you’re breaking a sweat or breaking it down on the dance floor.
Our Signature Style
Meet Nite Flex
Our signature Nite Flex style blends high-performance activewear with street-smart fashion. Think sculpting fits, luxe fabrics, and elevated design details that move from the gym floor to dinner out — without missing a beat. Whether it’s a morning walk or late-night cocktails, Nite Flex keeps you comfortable and confidently styled.
From Workout to Waves
But Juicy Lucy doesn’t stop at land-based looks. Our leisurewear and beachwear collections bring the same bold energy to your sun-drenched days. From sleek one-pieces and standout bikinis to breezy beach cover-ups, everything is designed to celebrate your curves and boost your confidence. Whether you’re poolside or seaside, we’ve got your swim game covered.
About Our Brand
At Juicy Lucy, we’re more than just activewear — we’re a lifestyle. Our mission is to empower women to move, shine, and show up for every moment with unapologetic confidence and effortless style.
We’re redefining what it means to blend fashion with function — because your wardrobe should keep up with your life. Whether you’re lifting, lounging, or leading the way, Juicy Lucy creates pieces that feel just as good as they look. At the heart of everything we do is Nite Flex — not a range, but a style philosophy. It’s about activewear that fits seamlessly into your lifestyle, looking just as good under city lights as it does in a morning yoga class. Smart casual meets performance — and you never have to choose between the two.
Style That Moves With You
We’re redefining what it means to blend fashion with function — because your wardrobe should keep up with your life. Whether you’re lifting, lounging, or leading the way, Juicy Lucy creates pieces that feel just as good as they look. At the heart of everything we do is Nite Flex — not a range, but a style philosophy. It’s about activewear that fits seamlessly into your lifestyle, looking just as good under city lights as it does in a morning yoga class. Smart casual meets performance — and you never have to choose between the two.
Confident. Curved. Coastal.
Our beachwear and swim offerings bring the same Juicy Lucy flair to leisure. Designed for real bodies and bold attitudes, our swimsuits, bikinis, and cover-ups take you from lounging in the sun to sipping by the bar — with style, structure, and sass. Our beachwear and swim offerings bring the same Juicy Lucy flair to leisure. Designed for real bodies and bold attitudes, our swimsuits, bikinis, and cover-ups take you from lounging in the sun to sipping by the bar — with style, structure, and sass.